CENSUS 2020
Description
The Census determines how the federal government designates over $800 billion each year. Accurate Census data is key when designating these funds to states and localities. These federal funds go to programs that directly benefit communities in the areas of education, healthcare, transportation, housing, and others.
My Role: I created and developed the whole concept of branding or identity for this campaign. After designing the logo I layout the marketing material to be handled it to the population to educate them about the benefits to participate of the CENSUS 2020. To reach our goals I designed a catchy logo and from there I designed: Toolkit, FAQ’s, Pledge card, Website, Social Media Images. All this material was made for both platforms: Digital and Print.
Client
Hispanic Movement
Technology